When people visit your online store, you would want to pick the products that they like and process them easily. But, you will often find that your customers choose products, add it to their shopping cart, but do not order. There are some ways in which you can lower your shopping cart abandonment to a great extent. Here are some proven tips that you can use too –
Eliminate Any Kind of Surprises
One of the main reasons for shopping cart abandonment is the surprise of additional costs such as taxes, shipping, and other fees. It is best to provide the total cost before they add an item to their cart. You can also add a calculator on the product page itself so that customers can calculate the total cost before they add items to their embedded shopping cart.
Always Keep the Cart Visible
Many people save the products they like for future consideration on their shopping cart. So, it is essential that when they come back to your website, the cart is clearly visible to them. You can add the cart icon on the corner of the screen that can be expanded when clicked on it.
Provide Guest Checkout
Many people do not have the time to create an account to shop. Thus, it is essential that you provide them with an easy process of checking out without creating an account. You can always use e-invoicing to send them their invoice on their email address provided once they have completed the payment.
Using the above tips when designing your e-commerce platform can go a long way in reducing the number of cart abandonment and increasing your sales. These are the best way to prevent shoppers from looking for better deals elsewhere, and you can maximize your revenue from the traffic you get on your website.
